Written by Nick
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Written by Nick
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WORK

Written By Nick (2025-26)

I've recently enjoyed putting my versatility to the test by working with two brands that could scarcely be more different: 


EQUALITY NOW

Equality Now is a global human rights organisation dedicated to securing the legal and systemic change needed to end violence and discrimination against all women and girls. My work with this incredible organisation has spanned marcomms planning and creative and content development.


PEPPERSTONE

Pepperstone is a leading global FX and CFD broker serving close to a million traders worldwide. I have provided them with copy and content support on a number of projects, including the redevelopment of client onboarding journeys and the launch of Pepperstone Crypto.

EQUALITY NOW: everyone needs equality now

In a world where reactionary political and cultural forces are pushing back against the very concepts of human rights and equality, Equality Now must cut through the maelstrom of misinformation to land the powerful, and provable, message that a more equal world is a better world for all. 


Everyone Needs Equality Now is designed to do just that. 


Simple, direct, versatile, and ownable. It positions the brand and its mission as key to creating a future that is not only more just, but also more peaceful, more prosperous, and more sustainable. To the benefit of everyone, and everything, everywhere.

Everyone

Everything

Everywhere

Above: A content hub provides the destination for all outbound brand communications, delivering thought provoking and substantive insights that reinforce the themes of the campaign (including this overarching op-ed piece, also written by me).


Below: A key pillar of Equality Now's brand communications strategy is to build a broader, stronger coalition of support by reaching and engaging with other socio-political movements that would benefit significantly from a more gender equal world.

Economic growth

Environment action

Eliminating hunger

Education for all

Ending poverty

Enduring peace

EQUALITY NOW: New brand launch

The thinking behind Everyone Needs Equality Now was inspired by the organisation's newly updated brand strategy and design, launching in 2025. I scripted this video as part of that rollout, helping to build understanding and advocacy among internal and external stakeholders alike. 

EQUALITY NOW: Annual Impact Report

I also had the pleasure of writing Equality Now's annual Impact Report in 2026, helping to evolve the format and narrative to provide a more comprehensive and engaging account of the organisation's work and the difference it makes. 

EQUALITY NOW: ENDING SEXUAL VIOLENCE - MYTHS & STEREOTYPES

Among my other work for Equality Now, I helped to develop a small digital campaign that subverted the brand's core equals symbol device to highlight how persistent myths and stereotypes can undermine efforts to ensure that rape laws are reformed and properly implemented.

Pepperstone: New client onboarding

When it comes to turning curiosity into commitment, even marginal gains in conversion can make a huge difference to performance. That's why businesses like Pepperstone take great care in crafting an onboarding experience that offers instruction, encouragement, and reassurance - as conveniently and seamlessly as possible.


Working with the marketing and UX teams, I helped to create a new end-to-end journey for Pepperstone's new clients, writing automated communications to shepherd them through the intricate and sometimes intimidating process of creating and activating their account, as well as this series of welcome emails designed to help cement confidence and get you up and running.

Welcome Email 1: Account orientation (jpg)Download
Welcome Email 2: Brand reassurance (jpg)Download
Welcome Email 3: Help is at hand (jpg)Download

Pepperstone: Web content

Among my other work for Pepperstone, I updated the content for a series of web brochure pages summarising their CFD trading proposition across various financial asset classes. I also wrote or edited dozens of technical support articles to help Pepperstone Crypto's clients get to grips with the fundamentals of cryptocurrency trading and to create and use their account. Samples of both below. 


Brochure pages

Margin FX / Commodities / Shares / Indices / Exhange-traded funds / Cryptocurrencies


Crypto support

How to set up 2FA on Pepperstone Crypto / What's the difference between 'hot' and 'cold' wallets? /  How to place a stop-market order / What are makers and takers?

Copyright © 2026 Nick Higgins - All Rights Reserved.

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