About ME
Don't let the youthful appearance fool you. I have 25+ years' creative marketing experience, spanning conceptual copywriting, content development, strategic planning, and regional marketing leadership.
I've conceived and written campaigns, defined and launched brands, produced terabytes of content, and won a reasonably large handful of awards. I've managed teams, projects, budgets, and sponsorships. And sold everything from careers serving peri peri chicken to complex financial derivatives.
Through it all, I've clung passionately to the power and potential of words. To create and communicate meaning. To inspire and inform understanding. To deliver the biggest of ideas and tiniest of nudges, shaping and sustaining brands with every sentence, script, and CTA.
That's why, even after all this time, I can't wait for the next brief to drop. Whatever it may be.
my background
Marketing director
In-house specialist
In-house specialist
As head of marketing for IG UK, I was responsible for full-funnel strategy, execution and performance - including partnerships with the NFL, Harlequins, and England Cricket.
In-house specialist
In-house specialist
In-house specialist
I joined the marketing team at IG in 2012, leading first the content team then the planning function, driving strategy and execution globally across a range of D2C trading and investment products.
Agency creative
In-house specialist
Agency creative
I spent 10 years as a copywriter and creative director in the employer brand and communications space, delivering campaigns and content for a range of major recruiters.
Author & editor
In-house specialist
Agency creative
I started out in the editorial team of a specialist careers and educational publisher, sub-editing, commissioning and/or writing dozens of potentially life-changing guides.